You can now hyperpersonalize your YouTube algorithm using plain language.

Tube’s new custom feeds let users describe the videos they want to see in their own words, then use Gemini to build a ...

Are we shaping our feeds or are they shaping us — and is this healthy? Faculty weigh in recommendation algorithms.

YouTube is a supercomputer working to achieve a specific goal — to get you to spend as much time on YouTube as possible. But no one told its system exactly how to do that. After YouTube built the ...

Mashable’s series Algorithms explores the mysterious lines of code that increasingly control our lives — and our futures. “The Algorithm” is impenetrable. It’s mysterious, it’s all-knowing, it’s ...

Algorithms have taken on an almost mythical significance in the modern world. They determine what you see on social media and when browsing online, help form people’s belief systems, and impact the ...